Link Bait is, what I consider to be, a cheap and underhanded technique of getting a blog or web page ranked in the search engines by using targeted keywords often fueled by controversy.  Many people will use this technique to raise their rankings whether the content is truthful or not and that is where it’s wrong.  I’ve seem many solid companies and individuals devastated by link bait.  I think it’s a real shame that some people feel they need to resort to this type of thing to bring attention to their blogs or pages.  They’re obviously not talented enough to work online the honorable way.  Most of the people who do this don’t even know what the subject matter they’re writing about.  It’s all about the traffic and the truth be damned!

The one thing you need to understand about people using link bait is how you may, with all the good intentions in the world, be helping them raise their search engine rankings and getting more traffic to their blog or page.  Here’s some information on what to do and what not to do when it comes to link baiting: